Thursday, March 28, 2019

Audience Research

https://www.dailymail.co.uk/sciencetech/article-3086498/In-30s-past-musical-peak-Taste-popular-music-stagnates-33-parent-accelerates-this.html


The study has shown that on average most people's listening habits become firmly entrenched by the age of 33 years old.

Most 14 and 15 year-olds tended to listen to chart-topping artists like Taylor Swift while the average 30-year-old preferred less popular artists like Norah Jones.

This means that while a person may no longer care about mainstream music once they are in their 30s, it does not mean their interest in music has dried up completely.

(In summary, by the time a person reaches the age of 30 their taste in music is firmly set, they tend to listen to the same genre of music that they have for years but their interest in music has not dried up, they still listen to music and they still enjoy it. They also tend to stray away from mainstream pop artists and like to listen to more music by 'unknown' artists)

https://www.statista.com/statistics/253915/favorite-music-genres-in-the-us/


The statistic provides data on favourite music genres among consumers in the United States as of July 2018, sorted by age group.

(In summary the main music genres that the American 25-35 year olds listen to is Pop, Classic Rock and Rock music. 
The main music 35-44 year olds listen to is the same with Pop, Classic Rock and Rock music
And finally the main music 45-54 year olds listen to is Rock 'n' Roll, Classical Rock and Rock music.

(So overall the most popular genre of music is Pop and different variations of Rock.)

https://www.businessinsider.com/why-we-stop-discovering-new-music-around-age-30-2018-6?r=US&IR=T


The music streaming service surveyed 1,000 Brits about their music preferences and listening habits. 

This is when 75% of respondents said they listened to 10 or more new tracks a week, and 64% said they sought out five new artists per month. After this, though, it seems people's ability to keep up with music trends peters off.

Some of the reasons the survey revealed were people being overwhelmed by the amount of choice available (19%), having a demanding job (16%), and caring for young children (11%). Nearly half of respondents said they wished they had more time to dedicate to discovering new music, so at least for that 47% it wasn't due to a lack of interest.

If you were in your early teens when a song was first released, it will be the most popular among your age group a decade later. Radiohead's "Creep," for example, is the 164th most popular song among 38-year-old men, but it doesn't even reach the top 300 for those born 10 years earlier or later. It's because men who are 38 now were in that musical sweet spot when the song was released in 1993.

If you haven't heard a song for several years, the euphoria may return, particularly if you first heard it when your brain was soaking everything up between the ages or 12 and 22.

So if you have a penchant for music from your youth, it's probably wired deep into your psyche. You can indulge in that throwback Thursday playlist full of Panic! At The Disco and Blink-182 without shame because it'll make your brain happy — it deserves it.

(In summary this article supports the pervious research, stating that people's taste in music doesn't differ much from the music they listened to as a teen/young adult. People do try and find new music but this is usually doesn't change their preferences as much. This article also revealed the notion that listening to music from your youth gives you a sense of nostalgia, and overall makes the person happier remembering their adolescence.) 

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