Artist and Song

Everyone has a genre that just speaks to them, whether be from your childhood or your past experiences. Growing up her parents she listened to R&B and soft rock. What her mum listened to around the house definitely influenced her and her music. Her music is really more of a mix of a number of different genres. Its R&B and its soul. 

From the previous audience research that i have done, it shows that audiences in my target demographic listen mainly to rock, and pop as well as this, new fresh take on the R&B and soul music, so that it will be familiar enough to audience that they will listen to it. But it also stands out enough that it makes the song unique and it gives the audience the chance to watch it multiple times and be please with how refreshing the music is.    

The song is targeting the audience as its lyrics are universal in the theme of loss that is presented. It is something the everyone can relate to wether that is something as simple as a loss of a friendship or a loss of a loved one. in that sense the song can relate to not only the audience of 30-40 year olds, but also many other people who will listen to the song would be interested and feel a connection into the music. 

Although she is singing with a more 'classic' song, as soul is often associated with singers such as Aretha Franklin and Tina Turner. My artist brings it more to a 'modern' audience, but also taking inspiration from the greats who influence her work. She is trying to re-invent the genre of music to suit her as an artist which will appeal to a more 'mainstream' audience (as stated in the brief) as well as primarily the audience of 30-40 year olds (also mentioned in the brief) who will enjoy it beach of the nostalgia and the connection to their past they they will feel listening to the music. 

And from pervious secondary research that i have done, it is evident to see that my target audiences (audience of 30-40 year olds) do not really seek new music in that point in their life, this makes my song perfect for them as it is similar enough to the music they used to listen to that they will enjoy it, yet it is also different because my artist is putting their own spin on it making sure that it is not repetitive music that my audience has heard before and will get bored of listening to. This will be a song and a music video that the audience will be hooked on, they will keep coming back to digest the video and to re-listen to the song.